/// ‘Star Wars,’ Marvel to Boost Disney’s Already Dominant Licensing Biz

June 18, 2013  |  Variety

When it comes to licensing, Disney is the undisputed king of the castle. The Mouse House generated $39.4 billion in retail sales from licensing, dominating the category with 80% marketshare, according to the International Licensing Industry Merchandisers’ Assn., more than any other studio or entertainment conglomerate. But Disney believes that figure could rise even higher… Read more


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