/// The Apple iBooks Origin Story
How’s this for irony: Steve Jobs was initially opposed to entering the e-book market over which Apple is now sparring with the U.S. Department of Justice in a Manhattan federal court. Testifying in the DOJ’s e-book price-fixing case Thursday, Eddy Cue, Apple’s senior vice president of Internet software and services, said that when he first approached Jobs with the idea of a bookstore in the fall of 2009, the Apple co-founder dismissed it. “He wasn’t interested,” Cue said. “Steve never felt that the Mac or the iPhone were ideal reading devices. In the case of the phone, the screen was smaller, and in the case of the Mac, you had this keyboard and device, and it didn’t feel like a book.” But as Apple began ramping up for the launch of the iPad, Cue broached the idea again, and Jobs had a change of heart
The Apple iBooks Origin Story
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