/// TV Everywhere Hits Snags

June 12, 2013  |  Media Week

Faced with competition from Netflix and Hulu, cable companies have pegged TV Everywhere as a major strategic tool in the fight to retain influence. Yet the concept of TV Everywhere—cable packages that allow customers to access channels from any screen—is hindered by rights deals and advertiser disinterest, executives told The Hollywood Reporter . “Guilty as charged. We haven’t made it as easy as we need to. There’s a lot of effort around that,” said Comcast chairman and CEO Brian Roberts. “It’s a matter of focus and commitment to it. We’re now heading in a good direction. We’ve got more TV Everywhere usage, and a year from today we will have more than we have today.” The top 10 ad-supported, paid TV networks offer mobile viewing to only 4 in 10 subscribers, according to data from research firm The Diffusion Group . Premium networks like HBO, Starz and Showtime offer mobile viewing to 7 in 10 subscribers.

TV Everywhere Hits Snags

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