/// Turner Halfway Through Upfront Deals; Fox Effectively Done

June 12, 2013  |  Media Week

With much of the broadcast upfront market still unsettled—ABC and NBC are still ironing out their pricing strategies—some top-tier cable players have quietly begun piecing together deals with major agencies. Sources on Wednesday said that Turner is halfway done with its 2013-14 upfront business, writing CPM premiums that are 7 percent to 8 percent higher than the rates it secured a year ago. Turner enjoys the benefit of having wrapped a particularly strong season at TBS and TNT, as both networks were among the top purveyors of the adults 18-49 and 25-54 demos. TBS averaged 1.11 million adults 18-49 and 1.1 million adults 25-54, while TNT improved its standing in the dollar demos by 5 percent (921,000) and 7 percent (952,000), respectively. Discovery Communications and Fox Cable are also on the march, having closed out as much as one-third of their respective upfront business. A+E Networks are believed to have mopped up around 40 percent of its deals, while Viacom is finally steaming into port after getting off to an early start in mid-May. If it’s safe to say that CBS for all intents and purposes has folded its tent on the upfront bazaar, the same characterization also can be made of Fox. Both networks are believed to have completed the bulk of their deals last week and have but one major agency remaining outstanding.


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