/// A Windows Laptop With an Apple Price, but Less Juice

June 12, 2013  |  All Things Digital


[ See post to watch video ] Laptop sales have been tanking as tablets surge. The new Windows 8 is off to a slow start with users. And the hybrid machines that claim to work as both tablets and laptops are still niche products. So what’s a laptop maker to do? Well, most Windows laptop companies are promising to spend this year driving prices down, while continuing to experiment with better hybrid designs. But not Toshiba. The venerable Japanese firm has decided to go upscale, introducing an all-new brand of conventional 13-inch laptops that are positioned as premium products, with prices starting at $1,600. That over-$1,000 market has long been the territory of Apple. But Toshiba figures it can offer buyers with deep pockets the Windows equivalent of Apple’s popular and much-praised MacBook Air, with premium materials, strong specs and a good warranty.

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A Windows Laptop With an Apple Price, but Less Juice



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