/// Sony’s Next-Gen PlayStation 4 Will Cost $399, Launch "This Holiday Season" — With More Than Just Games in Tow
The PlayStation 4 will cost $399 and will go on sale “this holiday season,” Sony announced at its E3 press event tonight in Los Angeles. That’s $100 less than the Xbox One, which Microsoft said today would retail for $499, starting in November. Sony announced the PS4 back in February, but didn’t show the console at that time. Now we know what it looks like, and — surprise! It’s a smooth, black, rectangular box with buttons and a disc drive. Just as Microsoft began its earlier presentation by talking about the Xbox 360, Sony began by talking about its existing hardware: The PlayStation 3 and the handheld PS Vita. However, no hardware refresh was announced for either device. “Vita is just beginning its life cycle,” Sony Computer Entertainment President and CEO Jack Tretton said, noting that the Vita will be the “ultimate companion device” to the PlayStation 4. And the Vita could use some more companions. The Vita has been consistently outsold by the rival Nintendo 3DS, and both handhelds have suffered from the seasonality problems that largely don’t affect those other mobile games — the ones on phones and tablets. Tretton said Sony’s “commitment is as strong as ever” heading into the PlayStation 3′s seventh holiday season
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