/// Buy the Stroller Now or Wait for a Price Drop?
[ See post to watch video ] After more than a decade of online shopping, it’s still difficult to comparison shop without doing a lot of detective work. People read consumer-product reviews, troll the Web for prices, ask friends for input and create spreadsheets compiling all of these factors. Part of the Decide.com page for the BOB Revolution SE stroller. The graph shows its Decide Score and its place on the site’s color-coded system. If a product’s score is in the green, Decide suggests buying it. Yellow means a buyer can do better and red means don’t buy it. This week, I put my feet up and let an algorithm do the work for me by using Decide.com. This website has two main features that help it tell you whether or not you should buy something. First, it gives products a Decide Score out of 100 points based on user reviews, as well as expert reviews from sources like Consumer Reports. Second, it uses a price-predicting technology to tell you whether or not the price is likely to go up or down in the next two weeks, so you don’t have to go through the frustration of buying something only to see the price drop right after. Tuesday, Decide.com launched a new category of products that are particularly challenging to buy: Baby & Kids. This category is a significant addition to the site that triples its number of products. Decide.com now covers 135 categories and 2.9 million products. By the end of this year, the company plans to cover 100 million products in every major category found on Amazon.com. Decide.com launched two years ago with a focus on consumer electronics and gadgets and expanded last year to include appliances and home and garden items. It was co-founded by the same person who created Farecast, which predicts airline ticket prices and was bought by Microsoft for use in Bing Travel. Its price-prediction technology, which the company claims is 80 percent accurate, works by looking at over 100 factors, including past price trends; seasonality; product life cycle; the number of retailers carrying the item, which reflects price competition; and other market signals. The bottom line on a car seat. I happen to be a prime candidate for the new Baby & Kids category as I’m expecting my first child in September.