/// Social TV Use Appears to Be Growing

June 10, 2013  |  Media Week

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [redacted] dying a horrible death on Game of Thrones? Using three Nielsen research groups and Bluefin Labs to study some 6,000 TV viewers, the Council for Research Excellence identified several social trends around television, and some are surprising. For instance, reality gets tweeted about as the show is running, while scripted content gets social love after the credits roll. The study, set for release Monday at the ARF, also suggests that despite all the chatter about how enthusiastic people are about social media, only about one in 10 actually use it with TV every day. But the number jumped to 37 percent when it came to folks who engaged with social TV more than once a week—so social TV use appears to be growing.

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Social TV Use Appears to Be Growing



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