/// Apple Give iOS an Entirely New Look and Feel

June 10, 2013  |  All Things Digital


D: All Things Digital Apple’s long product silence ended this morning at the company’s annual Worldwide Developers Conference keynote with the debut of a number of new products, among them iOS 7, the latest iteration of the mobile operating on which the iPhone and iPad run. Unveiled by CEO Tim Cook and Craig Federighi is Apple’s senior vice president of Software Engineering, the next generation OS is a significant departure from its predecessors, featuring a “de-glitzed,” flatter design, as we previously reported . “It’s the biggest change to iOS since the introduction of iPhone,” Cook said. iOS 7 appears a complete reimagining of the operating system. It features an entirely new color palette, new icons, new typography and a new structure as well. In a video introduction, that preceded the on-stage demo Apple SVP of Industrial Design Jony Ive — who was charged with overseeing all of the company’s interface design last fall — described iOS 7 as an operating system defined by an “absence of clutter and ornamentation.” “I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency,” Ive said “In many ways, we’ve tried to create an interface that is unobtrusive and deferential.” Sounds great, what does it mean practically? Foremost, iOS 7 is a comprehensive end-to-end redesign of iOS, one that forgoes the skeuomorphic flourishes that called to mind real-world objects in previous iterations of the OS, in favor of a more elegant, spartan design language. But that redesign also extends deep into the operating system’s innards. It’s got all manner of functional layers, including a card-based multitasking system intended to help establish hierarchy and order among open apps and documents. Also on board: • a redesigned Notification Center • a new Control Center that offers users quick access to commonly used functions • a mobile version of Air Drop that allows document sharing between iOS devices and Macs. • an updated version of the mobile Safari browser with a smart search bar to enter URLs or search different engines. • new camera filters • a new Photos app that organizes pictures according to moments. Said Federighi, “Installing iOS 7 on your phone is like getting a whole new phone–but one that you know how to use.” Developing …

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Apple Give iOS an Entirely New Look and Feel


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