/// Handicapping Apple’s WWDC Keynote

June 8, 2013  |  All Things Digital


For Apple, the first half of this year has been unusually quiet. There have been no special events, no product announcements. Indeed, the company has been virtually silent since last fall, when it rolled out major redesigns of a number of key products: The iPhone 5, the iPad and iPad mini and the iPod line. So Monday’s Worldwide Developers Conference keynote address from Apple CEO Tim Cook will be regarded with great interest not only for annual updates to the company’s desktop and mobile operating systems — OS X and iOS, but also as a harbinger of devices to come. iOS 7 The centerpiece news of the day will be the unveiling of iOS 7. This latest iteration of the operating system that runs Apple’s iPhones and iPads will be the first to version of the OS to be truly crafted under the design leadership of Jony Ive, Apple’s senior vice president of industrial design, who was last year charged with overseeing the “human interface” of all Apple products. On stage at our D11 conference last week, Cook said Ive has been “really key” in recasting iOS. “We recognized that Jony had contributed significantly to the look and feel of Apple over many, many years and could do that for our software as well,” Cook explained. “And I think [what he's done] is absolutely incredible.” As AllThingsD reported earlier this year, iOS 7 is expected to be significantly “de-glitzed” from its predecessor, featuring a flat design that favors simplicity over flash and skeuomorphism. As one source who has been briefed on iOS told AllThingsD in early May . “You know Game Center’s green felt craps table? Well, goodbye, Circus Circus.” Also expected in iOS 7, tighter social integration with Flickr and Vimeo , some improvements to Maps and, perhaps, some content and services enhancements via an expanded deal with Yahoo . Cook also talked about opening up more of the iPhone to developers , and a number of companies are holding out hope to be able to do some of the same things they have long been able to do on Android, such as crafting alternate software keyboards. Mac OS X 10.9 The second big software announcement of the day, and one about which comparatively little is known, is Mac OS X 10.9. What comes after Mountain Lion and what sort of improvements will that update bring to the platform? Cook’s WWDC keynote should answer both those questions. Expect OS X 10.9 to feature improved full-screen apps with multiple screen support.

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Handicapping Apple’s WWDC Keynote


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