/// Fox Makes Headway as First Week of Upfront Deals Ends

May 31, 2013  |  Media Week

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to media buyers, Fox is securing CPM increases between 5 percent and 7 percent above last year’s rates. That’s a bit of a dip when compared to Fox’s 8 percent bump in the 2012-13 bazaar and an 11 percent average premium in the previous year. Given that it has less inventory to sell than in upfronts past (Fox closed out the broadcast season down 22 percent in the 18-49 demo), small compromises on price should yield more favorable outcome in overall dollar volume. For all that, there is only so much Fox can do to pump up its early commitments for the coming season.

More:
Fox Makes Headway as First Week of Upfront Deals Ends


Do Good Better 2014 vertical banner

Leave a Reply

/// Fox Makes Headway as First Week of Upfront Deals Ends

May 31, 2013  |  Media Week

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to media buyers, Fox is securing CPM increases between 5 percent and 7 percent above last year’s rates. That’s a bit of a dip when compared to Fox’s 8 percent bump in the 2012-13 bazaar and an 11 percent average premium in the previous year. Given that it has less inventory to sell than in upfronts past (Fox closed out the broadcast season down 22 percent in the 18-49 demo), small compromises on price should yield more favorable outcome in overall dollar volume. For all that, there is only so much Fox can do to pump up its early commitments for the coming season.

More:
Fox Makes Headway as First Week of Upfront Deals Ends


Do Good Better 2014 vertical banner

Leave a Reply

/// Fox Makes Headway as First Week of Upfront Deals Ends

May 31, 2013  |  Media Week

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to media buyers, Fox is securing CPM increases between 5 percent and 7 percent above last year’s rates. That’s a bit of a dip when compared to Fox’s 8 percent bump in the 2012-13 bazaar and an 11 percent average premium in the previous year. Given that it has less inventory to sell than in upfronts past (Fox closed out the broadcast season down 22 percent in the 18-49 demo), small compromises on price should yield more favorable outcome in overall dollar volume. For all that, there is only so much Fox can do to pump up its early commitments for the coming season.

More:
Fox Makes Headway as First Week of Upfront Deals Ends


Do Good Better 2014 vertical banner

Leave a Reply