/// Yahoo’s Bid for Hulu in $600M to $800M Range — Even as It Preps Other Big Deals in Mobile and Communications

May 26, 2013  |  All Things Digital


According to numerous sources close to the situation, Yahoo has bid from $600 million to $800 million for the premium video site Hulu. The reason for the wide range is due to the fact that the Silicon Valley Internet giant — similar to most bidders in the new effort to acquire Hulu — has proposed several different prices based on a variety of circumstances. That includes the length of the licensing rights for content and how much control the programming companies selling Hulu have over their media. At the same time and separately, according to sources inside the company, Yahoo is also contemplating at least two other significant purchases — in the $150 million to $200 million range — each for a mobile and a communications company. It’s certainly an ambitious and busy M&A agenda for Yahoo’s CEO Marissa Mayer, who just forked over $1.1 billion in cash to purchase youth-skewing blogging site Tumblr last week. Presumably, she is interested in upping Yahoo’s longtime lackluster video efforts — it famously lost out at the last minute on the acquisition of YouTube many years ago to Google — as the arena becomes more critical to advertisers. But, said sources, while allowing the bid to proceed, Mayer is more focused on the integration of Tumblr, as well other acquisitions that will bolster other key product areas

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Yahoo’s Bid for Hulu in $600M to $800M Range — Even as It Preps Other Big Deals in Mobile and Communications


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