/// Ad of the Day: Dodge

May 24, 2013  |  Media Week

It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. Set in 2046, the Syfy show is a futuristic drama set in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and versatile that it manages to survive the apocalypse, the invasion and lots of frantic driving by alien-pecked humans. “Only the defiant survive,” says the on-screen copy at the end. The show's hero, Joshua Nolan (Grant Bowler), drives a couple of Dodge Chargers, which have been modified a bit to fit the futuristic story line

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Ad of the Day: Dodge

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