/// Choosy Developers Choose GIF

May 22, 2013  |  All Things Digital

The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story. –Steve Wilhite, the inventor of the gif, on its pronunciation. Mr Wilhite was the recipient of a lifetime achievement award at the Webbys

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Choosy Developers Choose GIF


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