/// NowThis News Attracts High-Profile Supporters

May 21, 2013  |  Media Week

Coming soon to NowThis News : native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video content to its mix of newsy and offbeat editorial fare. If it sounds like a page out of BuzzFeed’s advertorial playbook, it does for good reason. NowThis News was co-founded last fall by BuzzFeed executive chairman Kenneth Lerer and backed by his firm Lerer Ventures. NowThis News gm Eason Jordan acknowledged BuzzFeed’s shareable ad content as a model for NowThis News.

Go here to read the rest:
NowThis News Attracts High-Profile Supporters

Leave a Reply

You must be logged in to post a comment.