/// Yahoo Buys Tumblr and Promises "Not to Screw it Up"

May 20, 2013  |  All Things Digital


You already know all the details, but here’s the official word from Yahoo on its $1.1 billion Tumblr deal. Note the touches of Tumblr-like whimsy in the release, and Yahoo’s tacit acknowledgment that this sort of thing is easy for a big company to botch. Yahoo! to Acquire Tumblr Promises not to screw it up SUNNYVALE, Calif. & NEW YORK–(BUSINESS WIRE)– Yahoo! Inc. (NASDAQ: YHOO) and Tumblr announced today that they have reached a definitive agreement for Yahoo! to acquire Tumblr. Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business.

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Yahoo Buys Tumblr and Promises "Not to Screw it Up"

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