/// One Year After IPO, Facebook’s Biggest Bets Could Take a Long Time to Pay Off

May 18, 2013  |  All Things Digital


mama_mia/Shutterstock Today marks a year since Facebook’s rough-and-tumble IPO. Since that disappointing day, Facebook has gone to great lengths to assure Wall Street that yes, it will one day be the social ad spinning, money-making machine that Wall Street hopes it will be. The biggest potential, Facebook maintains, lies in what executives consider “ long-term investments ,”- products with grand ambitions to change the way we interact with Facebook — if not the world — on a regular basis. Therein lies the problem. Meaningful change won’t happen soon. Consider Facebook Home, the mobile project years in the making which aims to shift the way we interact with our mobile devices, anchoring users within the Facebook experience. The potential for success with Home, if widely adopted, could be big. More time spent inside of Facebook’s products means more ads served by default — especially when Facebook finally brings ads to Cover Feed, one of the key features of Home. And yet by many measures, Home has stumbled hard directly out of the gate. More than half of its user reviews on Google Play are scathing . And as of last week, just over one million people have installed the product, a trifling amount compared to the 1.1 billion users on Facebook’s network. What Facebook really wants from Home is to catch on overseas . Create a mobile-focused product to capture developing world markets — where the phone is a person’s primary computing device — and you’ve got potential to spur growth. Home, however, only runs on certain higher-end Android devices, hardware that won’t be ubiquitous or cheap in developing countries for at least a few years. Home isn’t the only long-term bet

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One Year After IPO, Facebook’s Biggest Bets Could Take a Long Time to Pay Off


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