/// Nielsen Explores Mobile TV Tracking With ABC
ABC will participate in Nielsen's first test of new technology designed to track mobile TV viewers, Variety reported . The test, part of Nielsen's Online Campaign Ratings system , will run until September, tracking consumers who view ABC content on its website and mobile apps. This will allow ABC to measure audience demographics as well as the frequency and reach of online ad campaigns. The news comes a day after the network unveiled a new app, Watch ABC, which offers a live stream of programming for smartphones and tablets. “Viewers have demonstrated that they want to watch ABC content everywhere they can,” said ABC president of sales Geri Wang at the network's upfront on Tuesday. “That increasingly means on their smartphones and tablets.
See more here:
Nielsen Explores Mobile TV Tracking With ABC
- 02/08/2016 • Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn’t Match Yahoo’s NFL Livestream
- 09/07/2015 • Here’s How the NFL Is Beefing Up Its Digital Presence
- 08/28/2015 • Time Puts Branded and Editorial Content Creation Under One Roof
- 07/25/2015 • Tokyo Festival to Showcase Iconic ‘Mobile Suit Gundam’