/// ESPN Calls Two New Digital Ad Plays

May 14, 2013  |  Variety

ESPN is hoping marketers will take a swing at two new pitches in its digital-advertising repertoire, which the sports cabler is set to introduce at its upfront Tuesday in New York. In addition to redoubling its pact with Twitter to sell ads for video highlight tweets, ESPN is introducing: Gamebreak, a video ad unit built… Read more

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