/// How Audi Upstaged Mazda’s ‘Star Trek’ Campaign

May 8, 2013  |  Variety

Officially, Mazda is the automotive partner for Paramount Pictures’ “Star Trek Into Darkness.” But Audi is also running with the pop culture appeal of the sci-fi franchise, creating a potentially confusing situation for consumers. A YouTube video produced by the German automaker stars Zachary Quinto and Leonard Nimoy, who both play Spock in the film… Read more

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