/// Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids

May 7, 2013  |  Media Week

Immediately after its Sunday night Season 2 premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of big sister network NBC's The Voice, in addition to their current deals on the network. Looking to the upfront, network president Emilio Romano said that he hopes increased awareness of the demographic gives the network an edge as it negotiates not just against other Hispanic networks but other broadcasters as well. “We’re confident that we’re going to be able to expand the Spanish dollars in the media pie,” Romano told Adweek. There's significant room for growth, too. “We have just one third of the advertisers (in the general market), so we have that long way to go.” The two-hour show


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