/// Mobile Content Providers Targeting Tech-Savvy Hispanics
Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units announced digital initiatives targeting Spanish-speaking consumers. The growth of digital video advertising has been particularly strong among the Hispanic demographic, which is younger, more mobile, and more socially connected . Nielsen research indicates that 72 percent of Hispanics own smartphones and watch more online video than 62 percent of white non-Hispanic Americans. “Hispanics over-index on everything technology,” Univision president Cesar Conde told The New York Times . At its first NewFront on Wednesday, Univision announced the creation of Flama, an online and mobile destination for bicultural Spanish-speaking youths, which will launch in the fall. Univision plans to introduce multimedia broadcasts that combine radio, online and TV content, such as a Twitter-based reality competition. Univision also showcased an overhaul of
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