/// Joel R. Johnson, SVP Account Planning, GMMB

May 1, 2013  |  NGE

Joel is a veteran brand planner whose award-winning strategies have helped some of the world’s best brands achieve deeper consumer insights and more effective advertising Joel began his career as a consumer ethnographer and worked for ADDB in Chicago, DDB in London, Spike Lee’s ad agency in NY, Spike DDB, where he was named Managing. Johnson was Director of Digital Strategy on Citi at Sapient Nitro. There he executed Citi’s first ever social media campaign. Later, Johnson joined Porter Novelli, co-creating award-winning campaigns, including HP ePrint Live, the first live-streamed branded entertainment show on YouTube. The HP ePrint Live campaign was written up in the NY Times, Bloomberg, and Wall Street Journal.

After more than a decade in traditional advertising, Joel founded Shared Value Strategy to advise brands with social good strategies for Merck, Skype, and Ford. Just recently, Joel co-produced the branded documentary for Ford Warriors in Pink (an innovative breast cancer research charity apparel line) called Bang the Drum. Joel is a graduate of Swarthmore College, Goldsmiths College (University of London), and Northwestern University, where he earned a MA in Performance Studies. Johnson is also a noted speaker and blogger, Think See Do Differently, is read monthly by industry professionals around the world.


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