/// Won’t You Be in My Nextdoor Network?
If you’re like a lot of people, you use Facebook to keep in touch with friends who live hundreds of miles away. The neighbors you can wave to from your front yard? Not so much. [ See post to watch video ] Though it sounds counterintuitive, you might get to know your next-door neighbors better by joining a free social network called Nextdoor from a company of the same name. This hyper-local site verifies users by address, uses each person’s real name and doesn’t allow people access to a network if they don’t actually live in the neighborhood. It isn’t focused on making new friends; rather, it’s designed to connect neighbors. On Nextdoor, people can talk about the new construction on the block, ask if anyone wants to participate in a nanny share or sell an old dining-room table. Nextdoor launched in 2011 and is now running in every state, in over 11,500 neighborhoods. It adds about 40 or so neighborhoods each day, according to its co-founder and CEO, Nirav Tolia. The company plans to release an app for Apple’s iOS devices within the next month and an Android app sometime this summer. Nextdoor currently works as a website only, which can be accessed on mobile browsers. I’ve been testing this website for the past week in my Washington, D.C., neighborhood, which already had a Nextdoor network, while a colleague got someone to start a new network in his suburban Maryland neighborhood. Though I’m skeptical of joining yet another social network, Nextdoor’s neighborhood-based approach made it a standout network with real value. Its layout is similar to Facebook with posts and comments by users.
Won’t You Be in My Nextdoor Network?
- 01/24/2017 • Anomaly Los Angeles Wins Diet Coke Creative Review
- 01/09/2017 • Unruly’s 2017 Predictions on Changing Media Consumption Behaviors
- 12/14/2016 • This Campaign for a Danish Electronics Brand Will Make You Rethink Your Perception of Sound
- 11/23/2016 • Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive