/// Maps Are for Mobile What Search Is for the Web, Says Waze CEO Noam Bardin (Video)
Of course the CEO of a mobile mapping company is going to say maps are super important. But Waze CEO Noam Bardin has an interesting way of putting it. “What search is for the Web, maps are for mobile,” Bardin said at our D: Dive Into Mobile conference last week. The latitude and longitude of a location, he argued, are the equivalent of the URL for a Web page. Doing maps well is quite hard, as demonstrated by Apple’s troubled iOS mapping app launch last year. People really, really don’t like it when their maps are wrong — and rightly so
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