/// Security Vendor AVG Tries to Bring Its Free-First Model to Mobile

April 25, 2013  |  All Things Digital


AVG built a name for itself by offering free security software at a time when most others were charging. The company is trying to do the same in mobile, where it has managed to get some 70 million downloads for its free Android security product and is growing its active user base by about two million people each month. “That’s very much the heritage of where we came from,” COO John Giamatteo said in an interview. Things are a little different in mobile, of course. First of all, AVG faces competition not only from traditional security players but from mobile-centric companies such as Lookout and NQ Mobile . The other big question is how to make money in mobile. Traditionally, security vendors offer a basic free product and then try to upsell consumers on a paid or subscription product with added features.

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Security Vendor AVG Tries to Bring Its Free-First Model to Mobile


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