/// Ten Years Later — Lessons From the Applied Semantics’ Google Acquisition

April 22, 2013  |  All Things Digital


Image copyright undrey Ten years ago today, my business partners and I sold Applied Semantics to Google. At the time, it was Google’s largest acquisition to date. In the following years we worked together with our new family at Google to grow AdSense into a multibillion-dollar business. Building Applied Semantics was a roller-coaster four-year process, and the founding team and I learned a great deal during that time. As the anniversary of the acquisition approached, I had been reflecting on lessons learned during the experience. Today, a decade later, I would like to share these lessons with others in the hope that they might find something useful to carry them through both the good times and the not so good — because, eventually, you come out on the other side, oftentimes with a new perspective. Focus on hiring passionate, hard-working, smart people. Experience is highly overrated. None of the founding team at Applied Semantics (formerly Oingo) had any startup experience. We didn’t have an MBA among us. None of our parents were business people. Not only did we not have any advisers, we didn’t even really know what advisers were, though many people around us told us that we needed their advice

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Ten Years Later — Lessons From the Applied Semantics’ Google Acquisition

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