Linn Parrish, Vice President of Public Relations, Panera Bread

/// Linn Parrish, Vice President of Public Relations, Panera Bread

April 22, 2013  |  NGE

Linn Parrish serves as Vice President, Public Relations, for Panera Bread, the nation’s leading bakery-cafe concept with 1,700 cafes and $4 billion in annual revenue.  Since 2007, she has developed and directed corporate reputation, communications, and corporate responsibility strategies and initiatives for Panera.

Linn plays a key role in developing the company’s long-term vision and action plan related to customer engagement and a shared sense of values, particularly in the areas of fighting food insecurity and fixing America’s broken food system.  She recently developed a first of its kind strategic alliance with Feeding America, the nation’s largest hunger relief charity.  Linn has also been instrumental in communicating the Panera Bread Foundation’s Panera Cares Cafes, non-profit community cafes where customers are asked to share in the responsibility of feeding those in need.

Earlier this year, Panera Bread introduced a new platform to express its brand values, purpose and culture: Live ConsciouslyTM.  To launch the platform, Panera introduced a new creative campaign focused on its brand belief and values rather than on a specific product.

Prior to Panera, Linn held leadership roles at international Communications firms, including Hill & Knowlton, Cone Communications and Weber Shandwick, where she led award-winning programs for clients such as Ocean Spray, Kraft, Haagen-Dazs, Tiffany & Co. and CVS/pharmacy.  Linn is passionate about helping brands “build competitive advantage through purpose.”

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