/// Laurene Powell Jobs Pushes for Immigration Reform on TV, Twitter and Facebook

April 12, 2013  |  All Things Digital


Laurene Powell Jobs appears on NBC’s “Rock Center with Brian Williams” tonight. It’s her first interview since her husband Steve Jobs died. She has a very specific agenda in mind. Along with filmmaker Davis Guggenheim, she’s pushing for immigration reform, and to promote “ The Dream is Now ,” a documentary about “Dreamers” — young immigrants who live in America and would like to become citizens but can’t. But Jobs and Guggenheim aren’t relying on TV alone — the documentary itself will run on MSNBC this weekend — to get their message out. At 10 pm ET, when “Rock Center” airs, they plan on releasing a flood of Tweets and Facebook posts promoting their movie, and calling for immigration reform. To do that, they’re using Thunderclap , a startup designed solely to promote mass social media messaging. It works by getting Twitter and Facebook users to essentially hand over control of their feeds in order to broadcast a single message, at a given time, for a specific campaign. So far, the “Dream” campaign has signed up more than 700 people to push out its message tonight ; Thunderclap says they have a collective “social reach” of 1.2 million people.

Go here to read the rest:
Laurene Powell Jobs Pushes for Immigration Reform on TV, Twitter and Facebook


newEngagebanner

Leave a Reply