/// Tophatter (AKA Blippy 2.0) Gathers a Lively Crowd for Live Auctions
There was a time when everyone in Silicon Valley seemed to be talking about a crazy startup named Blippy , which promised that the next step in radical openness would be socially sharing credit card streams of everything that people bought. Fast-forward to three years later, and nobody is talking about Blippy. Really, nobody. But the startup behind Blippy, which had raised $13 million on the back of that hype, is actually still going strong. After pivoting around various product ideas, Blippy is now called Tophatter. And Tophatter is also a social shopping product, but it’s totally different. Palo Alto, Calif.-based Tophatter hosts round-the-clock live auctions for jewelry and craft supplies (like you might find on Etsy), plus other things like designer goods and electronics. Shoppers join each other live in cutesy cartoon auction rooms, where their avatars face a virtual auctioneer and bid on products, talk to sellers directly, and congratulate each other on winning deals.
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Tophatter (AKA Blippy 2.0) Gathers a Lively Crowd for Live Auctions