/// No Love Lost for New NBC Dating Show

April 10, 2013  |  Media Week

With just six weeks to go before the 2012-13 broadcast season comes to a shuddering halt, one of the last remaining premieres has exploded on the launch pad. According to Nielsen fast-national ratings, the new NBC dating show Ready for Love started off fairly well before losing nearly half its audience by the time the night came to a close. At 9 p.m., leading out of The Voice , Ready for Love drew a not-inconsiderable 5.37 million viewers and a 2.1 in the 18-49 demo. From there, the wheels fell off. The demo in the second half hour plummeted 24 percent to a 1.6, before staggering to a 1.3 rating at 10 p.m. and a 1.2 in the final lap. All told, the final half hour dropped 43 percent from the 9-9:30 p.m. time slot; the same held true for the premiere’s 10:30-11 p.m

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No Love Lost for New NBC Dating Show

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