/// Buy Signal: Facebook Widens Data Targeting

April 10, 2013  |  All Things Digital

Gunning to win more advertising dollars, Facebook Inc. is using new ways to cull personal information from outside the social network and match it with data submitted by its billion-plus users. The efforts are winning over advertisers such as General Motors Co. and Neiman Marcus Group Inc. but are further raising privacy concerns as Facebook harnesses a mosaic of information about its users. Read the rest of this post on the original site »

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Buy Signal: Facebook Widens Data Targeting

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