/// Strong Showing for Mad Men Premiere

April 8, 2013  |  Media Week

Sunday night’s death- and goulash -soaked season premiere of AMC’s Mad Men held its own in a crowded 9 p.m.-11 p.m. time slot, drawing a near-record 3.4 million viewers. Per Nielsen live-plus-same-day data, the season opener was down slightly from the 3.54 million viewers that flocked to the March 2012 table setter. Among the target demo, last night’s premiere was flat versus a year ago, averaging 1.65 million adults 25-54. Members of the 18-49 set slipped 13 percent to 1.4 million viewers. When compared to the June 10 Season 5 finale, Sunday night’s installment of Mad Men was up 26 percent from 2.7 million viewers and improved 18 percent in the target demo.

Originally posted here:
Strong Showing for Mad Men Premiere

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