/// Viewers Have Little Appetite for NBC’s Hannibal

April 5, 2013  |  Media Week

Broadcasters this week squeezed out two of the final scripted series premieres of the 2012-13 campaign, and as has been the case throughout the season, the results were unspectacular. ABC on Wednesday launched its penultimate freshman effort, bowing How to Live with Your Parents (For the Rest of Your Life) after a new episode of Modern Family. Based on the title of a Fiona Apple record (ed. note: not really), the Sarah Chalke (Scrubs) sitcom drew 8.44 million viewers and an entirely respectable 2.9 in the 18-49 demo. How to Live with Your Parents now stands as the year’s third highest-rated new comedy premiere, trailing only NBC’s Go On (3.4, Sept. 11) and ABC’s just-wrapped The Neighbors (3.2, Sept. 26). While How, etc.’s opening deliveries were encouraging, its retention numbers were a bit soft. The premiere retained just 69 percent of its Modern Family lead-in; the Wednesday night warhorse drew a 4.2 in the dollar demo at 9 p.m. Things were decidedly less merry over at NBC. The Peacock last night introduced Hannibal , the latest in a long line of pretenders to the Thursday 10 p.m. throne. The cannibals n’ cops caper drew 4.36 million viewers and a 1.6 in the demo, and while that marked a tidy 78 percent improvement from the previous occupant—the first episode of the doomed Do No Harm delivered an anemic 0.9 rating on Jan. 31—Hannibal was down 20 percent from the 2.0 served up by the March 1 premiere of Awake

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Viewers Have Little Appetite for NBC’s Hannibal


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