/// Kristin Frank, Executive Vice President, Connected Content Group for Viacom Music and Logo Group, MTV

April 4, 2013  |  Engage

Kristin Frank is General Manager of Digital Media at MTV and VH1 where she creates and implements the vision and strategy for how these two culture defining brands maintain leadership in today’s hyperconnected world.  She is a seasoned media executive and innovator with expertise in cross platform content creation, product development, social media, and distribution.

Since stepping into this role in April 2009, she has played a vital part in MTV’s collection of sites earning the top spot as the most visited online music destination with more than 60 million unique visitors each month. Under Kristin’s leadership, MTV and VH1 have experienced tremendous social media growth. MTV is now the 4th largest brand on Facebook with more than 87 million fans across its pages and recently surpassed 3 million followers on Twitter. MTV ranks as the #1 brand on new platforms such as Foursquare and Instagram, and the #1 TV brand on Tumblr.

She plays a vital role in the multiplatform success of MTV and VH1’s events, most recently with the 2011 Video Music Awards; the most successful VMA ever with 2 million unique visitors and more than 10 million page views. Under her leadership, MTV’s mobile site saw its best day in history with more than 2.7 million mobile views, a spike of more than 50% from the year prior. In addition, the event set the record for the most mentions on Twitter per second and now ranks as the most Tweeted about award show of all time.

Recently, Kristin spearheaded the launch of two second screen co-viewing experiences, MTV’s WatchWith and VH1’s CoStar, that provides fans with an additive and complimentary companion to the primary TV broadcast. The products, available on all iOS devices, feature real time curated commentary from cast members, superfans, as well as one’s own social graph. In addition, exclusive content relevant to the show narrative is provided in tandem with the storyline.

Kristin was most recently Senior Vice President, Multiplatform Distribution and COO for Logo She has also held multiple positions in MTV Networks Content Distribution and Marketing Group, including Regional Vice President, overseeing distribution strategy for MTV, VH1, CMT, VH1 Classic, MTV 2 and Logo. She was recently featured as one of Digital Media Wire’s 25 Digital Executives to watch in 2010. Kristin is a graduate of Northwestern University’s J.L. Kellogg Graduate School of Management and the University of Iowa and currently lives in NY with her family.


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