Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving

/// Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving

April 2, 2013  |  NGE

JPMorgan Chase & Co. – Corporate Marketing & Communications

Jorge leads the strategy, positioning and programming for Chase Community Giving (CCG), a leading philanthropic initiative leveraging the power of social media.  Formed out of a strategic partnership between JPMorgan Chase & Co. and Facebook in 2009, the program innovates through online crowdsourcing to award grants to eligible non-profit organizations.  CCG democratizes philanthropic giving, turning the traditional model of philanthropy upside-down.

Since program inception, CCG has given away over $30 million to thousands of charities across all 50 states, Washington D.C. and Puerto Rico.   In his tenure as Marketing Manager for CCG, Jorge has organically doubled the size of the online community, now with nearly 4 million Facebook fans, while delivering record-breaking results that engaged 30,000 charities in the last campaign, and garnering almost 1.5 million voters.  In 2011 and 2012, Jorge also led the creation and production of the American Giving Awards presented by Chase, an NBC broadcast television show featuring CCG charities voted on by Facebook fans to share in $2 million – the charity with the most votes walked away with a $1 million grant.  In its second year, the show gained a viewing audience of 1.3 million households and reached 20 million viewers online through a second-screen experience on Facebook and Twitter.

Jorge has worked for 15 years to bridge traditional marketing approaches with the latest innovations, having held positions in Corporate Marketing and Corporate Social Responsibility at JPMorgan Chase & Co. and Alcoa.  He started his career in consulting roles for leading packed goods firms including McNeil Pharmaceuticals and PepsiCo.  Prior to joining Chase, Jorge worked in Brand Management at Colgate-Palmolive, managing a portfolio of Oral Care products for the U.S. division, supported by a number of successful digital and shopper marketing campaigns to drive organic growth.  Jorge graduated from the University of Pennsylvania with a Bachelor of Science in Economics and is a proud alumnus of the New York University Leonard N. Stern School of Business class of 2007.

newEngagebanner

Leave a Reply