/// Getting in the New EPG: Every Media Company Must Master the Science of Programming
Image copyright Norm Hall | Getty Images Sport Web, mobile and social platforms have created a huge conundrum for media companies: We are experiencing an explosion of content, and yet it is harder than ever to find an audience. It’s a stark contrast from the glory days, where distribution was fixed and scarce, and all we had to do was put a great product out there. At the time, all content had found its own native distribution outlet — a channel on the dial, a spot on the newsstand, a movie theater, video store — that delivered it to the bulk of its audience. That distribution was beautifully limited — there’s only room for 12 channels on the old VHF dial, 16 movies at a multiplex and maybe several thousand titles at video rental stores. But today, distribution and consumption are in constant flux. Look at TV.