/// Facebook Photo Phenom Instagram Gets a Business Lead to Scale Its Operations (and Presumably Revenues)

April 2, 2013  |  All Things Digital


According to sources, Facebook has moved well-regarded exec Emily White to a new job as director of business operations at its Instagram mobile photo-sharing unit. In this capacity, she will work with Instagram head and co-founder Kevin Systrom to scale nascent efforts to expand partnerships and, presumably, come up with ways to make some money. The fast-growing service, which the social networking site bought a year ago in a billion-dollar mega-deal, has been popular with consumers, but it has not focused as much on its business operations. In fact, related to business, it has waded more into controversy — such as when changes to its terms of service suggested that Instagram could sell user photos to advertisers, a change that was quickly rescinded by Systrom. That said, it left the door open to selling advertising of some sort on the app. White has a lot of experience in the online ad space in a smoothing out and organizing ops, both at Google — where she previously worked — and at Facebook, where she started in the deal-making arena and later worked on mobile partnerships.

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Facebook Photo Phenom Instagram Gets a Business Lead to Scale Its Operations (and Presumably Revenues)

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