/// HuffPost Live Thrives on Tape

March 29, 2013  |  All Things Digital

Late last summer, Huffington Post launched a streaming video news service , backed by 100 employees, lots of cash and a heap of hype. So how’s it going? Pretty good, says HuffPost Live boss Roy Sekoff. Especially if you choose to look at HuffPost Live as a video clip generator: Sekoff says his service is set to serve up 48 million streams this month, up from 17 million in November. The vast majority of those views don’t come from people who are watching HuffPost Live itself, but are finding embedded videos on AOL and HuffPo pages, like this story about Sasha and Malia Obama’s spring break plans . If you’re looking at HuffPost Live as a standalone news “channel” a la CNN or Fox News, it has a much more modest reach: A bit more than 2 million viewers a month, and a live audience that wouldn’t register by TV standards. Sekoff says its concurrent viewership tops out around 40,000 people. But those patterns are standard for the Web right now. Just about everyone who does live video, including AllThingsD ’s corporate cousins at The Wall Street Journal, gets almost all of its viewership after the fact, on demand. It’s possible that all of that changes if and when we get True Convergence Of All Devices All The Time.

HuffPost Live Thrives on Tape

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