/// BlackBerry’s Q4: A Preview of Coming Attractions
BlackBerry, the company formerly known as Research In Motion, will post financials for its fourth fiscal quarter before the opening bell Thursday. But they’ll only offer a first glimpse into the company’s efforts to get financially back on track. The quarter — which ended on March 2 — includes just a few weeks of sales of the Z10, which debuted in the U.K. on Jan. 31 before gradually rolling out to other markets. It doesn’t include U.S. sales at all — those began just last week. So for BlackBerry, the real moment of truth will come in Q1, when the company has a full quarter of Z10 sales data to report. Today’s earnings are just a trailer for a movie that hasn’t yet settled on a story line. Could be a “Rocky”-esque comeback story. Could be a “Poseidon Adventure”-style disaster film. We’re not likely to know which for some time. So what to expect from today’s earnings? Analysts have been forecasting a loss of 29 cents per share on revenue of $2.8 billion, according to consensus estimates from Thomson Reuters. They’re looking for total handset shipments in the range of 6.5 million to 7 million units. And, according to a compilation of forecasts from MarketWatch, they’re expecting BlackBerry to announce shipments of a little more than 1 million Z10s.