/// The Voice Is Music to NBC’s Ears

March 26, 2013  |  Media Week

That muffled turbine noise you hear coming from the vicinity of 30 Rock is the collective sigh of relief exhaled by the NBC executives who just took a gander at the network’s fast national ratings. According to Nielsen’s preliminary data, Cycle 4 of NBC’s The Voice returned Monday night in fine fettle, averaging 13.4 million viewers and a 4.7 in the adults 18-49 demo. Not only did the show handily win the night, but it also out-performed its Sept. 17 Cycle 3 premiere by 12 percent. The new-look Voice—Usher and Shakira are filling in for legacy judges Cee Lo Green and Christina Aguilera—started strong and finished even stronger. In its first half-hour, the show delivered 11.9 million viewers and a 4.0 18-49 rating; by the 9:30-10 p.m. segment, the opener was reaching 14.5 million viewers and a 5.2 in the all-important demo. While ABC’s Dancing with the Stars topped The Voice in terms of overall deliveries—the two-hour premiere averaged 14.1 million total viewers—the much older-skewing DWTS drew just a 2.7 in the demo. ABC’s competition series has a median age of 61.1 years, whereas The Voice boasts a relatively dewy 45

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The Voice Is Music to NBC’s Ears


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