/// One in Five BlackBerry 10 Apps Is Really an Android App

March 26, 2013  |  All Things Digital


One of BlackBerry’s key goals is getting developers to write apps designed to take advantage of its all-new operating system. But, knowing that not all developers are ready to bet on a native app, the company has offered some shortcuts designed to get programs running on devices like its Z10, which went on sale this week at AT&T . One of those is an emulation engine that allows Android apps to run. Roughly 20 percent of the 100,000 BlackBerry 10 apps fall into this category, according to Martyn Mallick, BlackBerry’s vice president for global alliances and business development. “We give them a very nice on-ramp to get onto the platform,” Mallick said in an interview Tuesday. “Our users deserve to have great content. If that is the fastest way we can get some of that content, that’s great.” Some of those developers whose initial plans were to simply port their Android app are now committing to a native app based on the strong early sales of BlackBerry 10 devices in other countries. Still other developers, Mallick said, are sticking with their Android apps but adapting them to take advantage of BlackBerry 10-specific features, such as the BlackBerry Hub. Mallick noted that Amazon added BlackBerry-specific features when it brought over the Android version of its Kindle app, while eBay is adding support for push notifications to the Android app it brought to BlackBerry 10. Longer-term, of course, Mallick wants companies to build native BlackBerry 10 applications

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One in Five BlackBerry 10 Apps Is Really an Android App


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