/// Smile: People Like Your Picture More Than Your Words

March 22, 2013  |  All Things Digital

On March 7, Facebook announced a major overhaul to its News Feed , the scrolling page of friend-news where we spend the bulk of our Facebook time. The central change: Facebook is making room for bigger pictures. It’s a logical move when you look at the data . In November 2011, one-fifth of posts uploaded to newsfeeds were photos. Today, every other status update is a photo. My math friends tell me it that it’s hard to meaningfully show percentage gains when you start with a really big number. Even with my quantitative limitations, I have to believe Facebook qualifies. Last year it told investors (as part of its IPO roadshow) that users were uploading more than 300 million photos every single day, and from that very large starting point photo activity just jumped 150 percent in 15 months. So much for the law of large numbers. If you’re a brand, though, it’s not the fact that photo-enabled devices will soon outnumber humans on the planet, or that we’re piping all those pictures into social media

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Smile: People Like Your Picture More Than Your Words

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