/// A Tipsy Time With the Half-Naked Bellboy

March 21, 2013  |  Media Week

If you’ve ever stayed in a hotel that has over two stars, you’ve already met him. But heck, even if you’ve only seen it in the movies, we all know what happens when you drop your bags at the front desk. Turn around, and the bellboy is taking your suitcase in hand. Chances are, he’s wearing a red cap, brass buttons and striped trousers (well, hold a moment on the trousers). The getups vary, but the job never has. Bellboys lift the luggage, fetch the messages, deliver the flowers. Whatever thankless, menial thing needs doing, they stand at the ready. It’s not surprising, then, that advertisers have historically given the burdened bellhop yet another job to do: convey the messages of quality and cheerful service for brands. The 1928 ad for Fatima cigarettes shown here is a classic example, but there are plenty more where that came from.

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A Tipsy Time With the Half-Naked Bellboy



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