/// Adam Berger, Creative Strategist at Facebook

March 20, 2013  |  Engage, TMA13

Adam is a passionate brand marketer, who brings this background to his Creative Strategist role at Facebook. Most notably, he co-developed and executed Facebook Publishing Garage, a intensive three-day client/agency work session that transforms the way brands leverage News Feed to drive business objectives. He has also worked on client projects for Coca-Cola, Pepsi, Heineken, Diageo, Capital One, Citibank, and more.

Prior to Facebook  Adam spent 5 years in brand management at Unilever, working across the men’s personal care portfolio. Most recently he championed Degree Men’s move into social content production with TheAdrenalist.com and multiple Bear Grylls webisodes. Prior to that he spent two years positioning, developing, and launching Dove Men+Care across the world, and two years on Axe focused on the “Clean Campaign” and packaging redesign.

Adam graduated from IU’s Kelley School of Business with a dual concentration in marketing and entrepreneurship. During his senior year he co-founded Dabbledoo LLC, an online media company with three online publications: Gadgetell, Appletell and Gamertell (it was sold in 2010 to NAPCO). Additionally, Adam has owned and operated a mobile DJ company, based in central New Jersey for over 13 years. Adam currently resides in the Gramercy section of Manhattan with his wife Lindsay.


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