/// Les Moonves Is on a Mission for C7 Currency

March 18, 2013  |  Media Week

While Les Moonves appears to have mothballed his side gig as the grand prognosticator of the upfront, the CBS Corp. president and CEO remains outspoken about the marketplace as a whole. Speaking to investors this month at a Deutsche Bank media confab, Moonves took another run at TV’s prevailing currency. “We hit a tipping point this year, which is why in the fall, the numbers were tough to read,” Moonves said, before adding that only 60 percent of CBS’ prime-time deliveries are live. As such, the media boss advocates a switch to a more inclusive currency.

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Les Moonves Is on a Mission for C7 Currency


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