/// NBC News Upfront Mixes Biz With Comedy Over Lunch

March 15, 2013  |  Media Week

NBC News held a midday upfront at the New York Public Library that featured more than a dozen of the network's on-camera talent riffing on each others' quirks to an audience of ad buyers. The presentation also featured some discussion of the sequester, the economic climate, and, of course, the network's new digital offerings (this last was kept unsurprisingly vague). The news organization's pitch wasn't exactly hot off the presses—”Digitial is changing the landscape,” said Mike Miller, executive vp of ad sales for NBC News Group—but the division had the advantage of presenting a product that much of the room probably uses. After an introductory video, Maria Bartiromo moderated a panel of anchors discussing politics and the economy, and several of the company's other faces entertained with banter that would have been at home on their shows. Appropriately, entertainment included a performance by pickpocket Apollo Robbins, recently featured on Today. Joe Scarborough and Mika Brzezinski poked fun at each other's families and Scarborough's career in politics (Scarborough to a Bill Clinton aide: “I feel so bad—I really don't like your boss.” Aide to Scarborough: “That's okay, Joe. He hates you, too.”)

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NBC News Upfront Mixes Biz With Comedy Over Lunch

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