/// Multiple Syndication Partners for CBS’ The Good Wife

March 13, 2013  |  Media Week

Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife. In a multi-window deal that involves a basic-cable network (Hallmark Channel), a pair of streaming partners (Amazon Prime and Hulu Plus) and a weekend broadcast syndication schedule, CBS has put together a package that reflects the increasing fragmentation of the traditional television audience. “This is an off-network model for a unique serialized show in today’s television ecosystem,” said Leslie Moonves, president and CEO, CBS Corp., by way of announcing the arrangement. “It uses creative windowing to serve the content needs of best-in-class partners while realizing the full syndication value for a high-quality series. In addition, the potential for catch-up viewing across multiple platforms can provide incremental value to future broadcasts on CBS.” While the financial underpinnings of the overall package were not disclosed, analysts estimated the aggregate value at slightly more than $2 million per episode. To date, 84 episodes of The Good Wife have aired on CBS. While The Good Wife no longer draws the sort of ratings it boasted during its two seasons in the Tuesday 10 p.m. time slot, the show remains competitive on Sunday nights. Now in its second season in the 9 p.m. slot, the show generally out-delivers ABC’s Revenge and Fox’s Family Guy and American Dad in total viewers and is hanging tough with Revenge among the 25-54 demo. The Amazon Prime component kicks in tomorrow March 14, with the current season (No.

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Multiple Syndication Partners for CBS’ The Good Wife


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