How Billionaire Brands Control Your Life

/// How Billionaire Brands Control Your Life

March 8, 2013  |  Blog

Billionaire products influence your life in thousands of ways–from the Nikes on your feet to the iPhone buzzing in your pocket. In fact, there’s a good chance you’re using a billionaire product this very moment. Don’t believe me? Take a look at this.

The vintage alarm clock you bought on eBay (Pierre Omidyar) rings beside your Ikea bed (Ingvar Kamprad). Shower with the fancy soaps like L’Occitane (Reinold Geiger) that you got for your birthday. Check Twitter (Jack Dorsey) and Gmail (Sergey Brin, Larry Page) on your Samsung Galaxy (Jay Y. Lee, Lee Kun-Hee) while you brush your teeth and spritz Paul Mitchell Awapuhi spray (John Paul DeJoria) onto your hair. Hop into your BMW 3 Series (Susanne Klatten) and stop off for a grande at Starbucks (Howard Schultz) on your way to the office. Dig into a cherry Chobani yogurt (Hamdi Ulukaya) while the Intel processor (Gordon Moore) in your Dell desktop (Michael Dell) boots. Spy on friends via Facebook (Mark Zuckerberg) before getting to work on (Marc Benioff). Tired, you crack a Red Bull (Dietrich Mateschitz) but spill some on your Polo shirt (Ralph Lauren) and Diesel jeans (Renzo Rosso). Mop it up with Fiji Water (Lynda and Stewart Resnick) and a Brawny paper towel (Charles Koch). Slide on your hip Ray-Bans (Leonardo Del Vecchio) on the way to meet clients at Bubba Gump Shrimp (Tilman Fertitta). Hit the gym after trading your Tod’s driving shoes (Diego Della Valle) and cardigan from Zara (Amancio Ortega) for a pair of Under Armour running shoes (Kevin Plank) and a Lululemon shirt (Chip Wilson). Grab a 5-Hour Energy drink (Manoj Bhargava) and a pack of Gummi Bears (Hans Riegel), vowing next time you’ll buy trail mix at Trader Joe’s (Theo Albrecht) instead. Expedia(Barry Diller) for a place to crash after the epic match between AC Milan (Silvio Berlus coni) and Manchester United (Malcolm Glazer). Book tickets on Virgin Atlantic (Richard Branson) for the hop over the pond. Check your Fidelity portfolio (Edward Johnson) and, feeling bullish, upgrade to business class. A rich buddy swings by in a Tesla Roadster (Elon Musk), and you hit the bar. Order a Heineken (Charlene de Carvalho-Heineken) and watch the Dallas Mavericks (Mark Cuban) play the Miami Heat (Micky Arison) on Cablevision (Charles Dolan). Find a Cartier ring (Johann Rupert) on the floor. The ring’s grateful owner buys you a shot of Patr?n Tequila (John Paul DeJoria). Back home play Xbox (Steve Ballmer) and flip between The Empire Strikes Back (George Lucas) and Raiders of the Lost Ark (Steven Spielberg) before crawling into your Ikea bed.

Link: How Billionaire Brands Control Your Life

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