/// Syfy Bets $105m on a TV Series and Video Game

March 5, 2013  |  Media Week

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video game Defiance , a hybrid unlike anything you’ve seen on television. I mean your computer. Wait, make that your PlayStation. Look, it’s new. It doesn’t fit into any one box in your living room. Still, $105 million is the rough production budget for the project, which includes a staggering $80 million for the TV series alone (for perspective, HBO, no cheapskate itself, shelled out $60 million on Game of Thrones’ first season). The balance pays for NBCU’s half of the $50 million it cost to make the video game, developed with software company Trion Worlds . That budget alone indicates just how big a swing Defiance is, not just for Syfy but for NBCUniversal’s whole cable division. Sources say the show which debuts April 15 at 9 p.m., is being given as high a level of internal promotional attention as Universal Studios’ feature films. “[It’s] top-priority across Comcast for March and April, up there with Fast & Furious 6,” says one insider. In other words, Defiance had better hit big. But seriously, what is it

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Syfy Bets $105m on a TV Series and Video Game

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